Social responsibility plays an important role in the decision-making of Generation Z: it is a bet on a better future for all.
How can you connect with Generation Z?
Generation Z customers are attracted to brands that have a clear and authentic purpose that goes beyond just making a profit. Stay focused on what defines your brand's purpose and if it aligns with values and concerns that resonate with Generation Z, communicate your purpose through messaging, website and social media channels.
Focus on sustainability and implement sustainable practices throughout your organization, such as reducing waste, using environmentally friendly materials and minimizing your carbon footprint. Communicate your sustainability initiatives and progress to show your commitment to the environment.
The website Modern Restaurant Management cites the example of Chipotle, a fast-food restaurant specializing in Tex-Mex cuisine, based in Los Angeles, USA, with more than 2,000 shops in five countries. This company is committed to using sustainable ingredients and environmentally friendly practices.
Nowadays, it's increasingly difficult to tell if what we see on a screen is real or just the result of Photoshop.
So it’s very important to share content that educates, inspires and aligns with your brand purpose and social responsibility initiatives. Encourage user-generated content and promote conversations about social issues.
Therefore, we need to stand out for our authenticity and values, engage with society and the environment, and reach as many people as possible. To achieve this, we need to connect with Generation Z who, inspired by our loyal and respectful actions, will build a better future.
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