Project activities/

EcoSME Trainning Programme

and Marketing

In this module you will understand the marketing ecosystem, its concept, tools and, strategies. Upon completion, you’ll be able to recognise digital marketing tools suitable for reaching specific target audiences andbenchmark potential of a series of "best practices" around sustainability communication. You’ll be guided through materials that will help you understand how to create a marketing communication strategy to support the communication of businesses’ sustainable practices.